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All New Beauty Launches Arriving in April 2022


Spring has officially sprung, which means it’s time to update our routines with the latest beauty launches.

March’s beauty launches already ushered in the season change with coveted new products from brands like Glow Recipe and Tower 28 (not to mention Bridgerton makeup collabs aplenty!) but April is shaping up to be just as exciting on the beauty front. 

If you still haven’t taken advantage of Sephora’s VIB sale because you were craving new products, this post is for you. Below, we have rounded up some of the new beauty launches arriving in April 2022 and what they are all about so you can update your vanities accordingly. (Make sure to check back every week, because we will be updating this post!)

e.l.f. Cosmetics x Dunkin

Brace yourself Dunkin’ lovers, because e.l.f. Cosmetics has created the ultimate collaborative collection. Available through Ulta.com, the cutest caffeinated-inspired cosmetics even includes a number of Dunkin’ goodies. We fully support splurging on a vault that comes with everything, but we’re especially fond of The Dunkin’ Dozen Eyeshadows, a trio of mini makeup that takes its coloring cue from the pastry.

Care Bears x wet n wild Collection

OFC this Care Bears collection for wet n wild is cute and colorful. Choose from serums, highlighter, and bronzer with adorable nods to our favorite fuzzy bears. We’re also for sure grabbing the Caring Counts Eye and Face Palette. Choose from 15 shimmers, matte, and satin shades that will help you create the most vibrant looks ever.

Kitsch x Bridgerton Collection

Now is the time to update your glam routine with silky Bridgerton-inspired scrunchies, dearest reader. The hit Netflix series served as the inspiration for some Kitsch items, and we’re already dreaming of updos created with these fanciful silk scrunchies.

ColourPop Cosmetics x PEEPS

The colorful spring candy-inspired one of the brightest ColourPop collections ever. Choose from Super Shock Shadows in vibrant hues like purple and pink or add to your lip gloss collection with the Glowing PEEPS Glow Lip.

Agua Fresca Thirst-Quenching Gel-Crème Moisturizer

If you are all about hydration, this new product by Dezi skin will be right up your alley. Formulated with niacinamide, hyaluronic acid, and fruit antioxidants, the Agua Fresca promises to strengthen your skin barrier, and help with hydration, uneven texture, and tone — all while giving you an instant glow.

Beautyblender BOUNCE Magic Fit Creamy Bronzer & Highlighter Duo

You might know Beautyblender for its makeup sponges, but the brand also offers products. The newest addition to its complexion lineup is the BOUNCE Magic Fit Creamy Bronzer & Highlighter Duo, which comes in four shades.

Per an email shared by the brand, the matte bronzer is pH-adjusting matte while the highlighter has a “bouncy” gel-cream, buildable consistency. Aside from the color, the product is infused with Vitamin C and Hyaluronic Acid.

Ole Henriksen Barrier Booster Orange Ferment Essence

Ole Henriksen has added a new essence to its Truth Collection. Enter: the Barrier Booster Orange Ferment Essence. Priced at $44, the new, lightweight essence is also enriched with Vitamin C and promises to help with skin’s hydration, brightness, and defense. 

Balmain Hair Couture Limited Edition Sets

Balmain Hair Couture is launching a multitude of sets and accessories for spring and summer. One of them is the limited-edition summer set, which will help you create “an effortless beach look” with the inclusion of a Moisturizing Styling Cream and Texturizing Salt Spray, among other things.

Boscia Cica Soothing All-Over Body Cream

Calling all Centella Asiatica enthusiasts, Boscia is adding a new Cica product to its roster and it’s made for the body. The new gel-cream will provide “an instant burst of hydration to relieve dry skin.” Aside from cica, the cream also features lactobacillus, ginger root extract, and ceramides. (Fellow dry skin sufferers, this one is for us!)

MAC Studio Radiance Moisturizing + Illuminating Silky Primer

MAC Cosmetics is adding to its staple lineup with the launch of the new Studio Radiance Moisturizing + Illuminating Silky Primer, which helps prep skin for smooth makeup application. According to a press release, this tiny but mighty primer will deliver eight-hour soothing hydration and radiance. 

2-in-1 Greene Releaf Hand Care Set

For Earth Month and the brand’s first anniversary, superzero teamed up with plant doctor Maryah Greene to launch the 2-in-1 Greene Releaf Hand Care Set. The set comes with an exfoliating hand wash bar with charcoal and a hand balm bar with blueberry seed oil. 10% of the sales from the set will be donated to Camping To Connect, a nonprofit organization supporting young BIPOC in inner cities.

Athena Club Matchpoint Yellow Body Care Collection

Athena Club is adding a new color and scent to its body care collection line featuring the best-selling Razor Kit ($9), Dewy Body Lotion ($15), and Creamy Body Wash ($15).

bareMinerals Gen Nude Blonzer

bareMinerals is bringing back the GEN NUDE Blonzer, once a limited-edition drop. The blush and bronzer hybrid features a vegan, talc-free formula and is available in three buildable shades.

Elaluz Sun Riser Illuminating Face Primer

Available at Elaluz.com and ULTA in three shades, the new Sun Riser Illuminating Face Primer “gives a natural sun-kissed bronze while nourishing and protecting the skin.” The product is long-lasting and easy to apply and features a moisturizing formula with hyaluronic acid, camu camu, and jojoba oil.

TWICE Oral Wellness

If you are all about aesthetic products, this launch might interest you. Founded by Lenny Kravitz himself, TWICE is a new oral-care brand featuring striking yellow packaging. Available at Target and smiletwice.com, the brand is launching with a rinse, toothpaste, whitening pen, floss, and toothbrush.

ORLY Island Hopping Collection

ORLY has launched a new summer-inspired nail polish collection featuring blues, greens, oranges, and pinky hues. Each lacquer retails for $9.99.

KYPRIS Lip Butter Elixir

KYPRIS’s very first lip product promises to soften, soothe, and smooth lips while leaving them smelling fresh. The mighty lip elixir features sunflower and rice bran waxes as well as hyaluronic acid, sea fennel stem cells, and shea and cocoa butters.

Living Proof’s Reformulated Shampoos + Conditioners

Living Proof has reformulated its shampoos and conditioners. From April and in partnership with Revieve, you can also get an AI hair quiz to know exactly what your hair needs are and buy accordingly.

Dashing Diva Launches “Turning Red” Collaboration

If you loved Disney’s Turning Red and want the whole world to know, why not do it with your nails? At-home nail care brand Dashing Diva has launched an exclusive nail collection inspired by the film looking to Meilin as its main inspo. 

Smashbox Photo Finish Revitalize 8-in-1 Primer Essence

Featuring the brand’s Silkscreen Complex, Black Rose and Peony, Smashbox’s new Revitalize Primer Essence helps boost the skin’s hydration at the same time as it plumps, rejuvenates, and refreshes skin. (You can also spritz it to finish and set your makeup.)

AAVRANI’s Purifying Oil Cleanser

Described as both gentle and clarifying, AAVRANI’s Purifying Oil Cleanser works effectively to remove makeup without leaving an oily residue — despite its name. It contains only 11 ingredients.  

Hair Food Mango & Aloe Curl Definition  Shampoo and Conditioner

Hair Food’s Mango & Aloe Curl Collection deeply nourishes and pampers curly hair. The line includes a shampoo, conditioner, refreshing spray, and detangling spray so all your needs are covered. 

Secret Weightless Dry Spray

Secret is adding new antiperspirant and aluminum-free deodorant options to its lineup. the antiperspirant features argan oil and is available in wild rose, vanilla, waterlily, and white peach scents. The aluminum-free deodorant on the other hand is made with hemp seed oil and available in lavender and coconut scents.

Tower 28 Luxe Bundle

Another day, another exciting bundle from Tower 28. This month, the brand is introducing a limited-edition drop, called the Luxe Bundle, featuring all five shades of the Milky Lip Jelly gloss. Valued at $75, the bundle retails for $65.

Herbivore Moon Fruit Serum

If you have been on the lookout for a retinol alternative, Herbivore’s latest launch might interest you. The brand’s new Moon Fruit serum is a plant-based option featuring 1% bakuchiol and peptides.

KVD Beauty Limited Edition KVD Beauty x Miryam Lumpini Color Kit Waterproof Makeup Set

KVD Beauty’s Global Director of Tattoo Artistry Miryam Lumpini has designed a limited-edition color kit waterproof makeup set that’s perfect if you want to try colorful looks this season. Priced at $94 and nestled in a custom box, the kit comes with five full-sized Super Pomades as well as the beloved Tattoo Liner from the brand. 

KVD Beauty Limited Edition x Miryam Lumpini Color Kit Waterproof Makeup Set

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