Here’s Why the Obé Fitness Platform Is Worth the Hype

I’m always down to try a new workout—save for maybe something that hinges on gracefulness (ahem, ballet)—so when I had the chance to write an Obé fitness review, I jumped at the opportunity. 

Obé (pronounced “obey”) is a subscription-based digital fitness platform that features 22 live workouts a day, with a library of over 6,000 on-demand classes, ranging from barre and Pilates to high-intensity interval training (HIIT) and boxing. You can sign up for a monthly, quarterly, or annual subscription—it costs $27 a month, $65 per quarterly, or $199 annually. (Signing up for quarterly or annual plans comes with extra perks like discounts on brand partners and $20 to shop in the Obé store). The platform is a favorite of celebrities like SZA, Kate Hudson, and Drew Barrymore. But beyond the endless class variety and its loyal roster of A-listers, what sets this platform apart is the overall experience.

To start, the set design is plain gorgeous. Sign on you’ll instantly notice crisp white backgrounds punctuated by pastel neon mood lighting—a distinct contrast to the dimly-lit backgrounds certain other digital fitness programs use (not to mention the dingy, dirty, and, dark gyms I used to frequent). Even the workout props like chairs and yoga mats are aesthetically pleasing. There’s not a dust ball in sight.

Another noteworthy feature is the entertainment component. Unlike traditional virtual classes, which usually just involve a trainer dressed in some kind of matching workout set and going through a set against a plain backdrop, many of these classes are themed. Some even sync with popular movie releases or premiere dates, like West Side Story, Sex and the City, or Euphoria. Many instructors have backgrounds in musical theatre, and teach classes in costume, with full hair and makeup. It’s hard not to get excited when you open up the app and see a Cruella-inspired class, where the instructor clearly spent hours in hair, makeup, and wardrobe before even getting ready to teach a dance cardio routine.

With so much variety to choose from, I wasn’t sure where I wanted to start. The site is packed with live classes, packaged programs, challenges, and à la carte workout sessions, not to mention a section of the site appropriately called “Getting Started,” which I ignored because I suppose I just like to go my own way.

The first workout I ended up joining was a 28-minute low-impact barre class taught by Michelle B. The class wasn’t live so there wasn’t any interaction, but I didn’t feel I needed any. She transitioned through moves quickly—sans lengthy warm-up—which I appreciated because I like getting right into my workouts. In the days that followed, I tried a cardio boxing class and sculpt workout which both felt just as intense as any IRL sessions I’ve done in the past (neither of which had the warm-up preamble). 

Once I’d familiarized myself with the pace and energy of different workouts, I decided to sign up for a live upper body power class taught by The Stepbrothers: Calvin and Bryan. Twenty-eight minutes flew by and I felt strong and accomplished—I even got a shoutout during the class, NBD. The live classes work just like the on-demand ones, save for opportunities for a shoutout. I tend to prefer on-demand classes over live so that I don’t stress out about being a few minutes late. Working from home I never know exactly when I’ll have time to work out; on-demand gives me that control over my schedule.

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