Strawberry brunette is getting its moment in the sun—quite literally—as the shade is going stratospheric in the lead-up to spring. Just like strawberry blonde, strawberry brunette covers various shades of brown that are spiked with a little pinky-red strawberry action. We always knew chocolate and strawberry was a winning combo.
For those that aren’t naturally blessed with pretty pink-tinted strands, the trend for painting brunette hair color with a fruity infusion has gone stratospheric recently, after a number of celebs, including Zendaya, Barbie Ferreira and Kendall Jenner, all swapped their dark brown hair for a copper update.
For brunettes looking to spice up their hair color while staying within their natural shade palette, it’s a perfect choice. In fact, requests for various shades for red including bright red, copper, and, increasingly, strawberry brunette have heightened over the last couple of years. And brands are catering to the shade more than ever before with at-home glosses from the likes of Josh Wood and Moroccanoil to enhance the hair color, whether you’re a natural redhead or faux.
In the U.K., John Frieda’s leading colorists Nicola Clarke, Zoe Irwin, Cetera Lamb, and Shannon Gallacher have come together to create a specialist color service to identify the most flattering shade of red for their clients, taking account of skin tone, eye color, wardrobe, and hair texture. “I might use a soft color glaze, rich deep pigment, or multidimensional tones to create the perfect color to enhance someone’s skin tone,” explains Nicola Clarke, John Frieda Salons creative color director. And that includes keeping the base brunette and layering a strawberry shade infusion over the top.
So, if you’re tempted by a tropical hair glow-up, strawberry brunette is a supercute shade to have on your radar.
This story originally appeared on Glamour U.K.