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Rent the Runway Launches Program to Recycle Fast Fashion Garments


In a new sustainability effort, Rent the Runway is dedicating resources to collect “unwearable” discarded fast fashion items and recycling them during the month of January, according to WWD. Customers in New York can drop off their work clothing at the Rent the Runway flagship store near Union Square. The recycled clothing will be sent to New York-based Green Tree Textiles Recycling and turned into insulation material for new houses and buildings. The clothing rental company also plans to follow this initiative up with other sustainability-focused campaigns throughout the year.

Rent the Runway’s clothing collection drive is part of a new anti-fast fashion campaign they’ve launched called, “Fast Fashion Free.” They’ve partnered with bloggers and public figures who are passionate about sustainability like Intersectional Environmentalist cofounder Leah Thomas, “Seamoss Girlies” podcast host Kate Glavan, Goingzerowaste.com founder Kathryn Kellogg, and The Naked Diaries founder Taylor Giavasis.

Rent the Runway is hoping that starting an initiative like this in the new year will align with people’s own New Year’s resolutions. “This is the ideal time to issue a targeted challenge, asking people to stop buying fast fashion, which we know in large part is fueling rampant overproduction and overconsumption — not to mention knock-off culture — across the industry,” said Jess Burns, Rent the Runway’s senior vice president of brand marketing.

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