Entertainment

Yara Shahidi Joins Dior Forever Sisterhood Movement


Just in time to wipe away the January blues, Dior Beauty swoops in adding glam and sisterhood. The fashion powerhouse revealed Global Ambassador Yara Shahidi’s first beauty campaign with the brand: Dior Forever sisterhood.  

Dior Beauty took to Instagram to deliver the news, writing, “A NEW GENERATION FOREVER IS COMING… Dior Global Brand Ambassador @YaraShahidi, award-winning actress, producer, and inspiring change agent, is now part of the Forever sisterhood movement as the new face alongside @NataliePortman.” Yara also posted on her Insta with the caption “@DiorBeauty Worldwide.” 

Yara’s longtime makeup artist, Emily Cheng also posted a photo of Yara with a heartfelt caption, “All the emotions finally seeing this! Yara 🖤What a way to kick off the year. Never in a million years would I have imagined working on a campaign like this. Thank you for all the incredible experiences and adventures. One for the books! Love you!” Yara’s response exhibits the true hallmark of sisterhood — “Emily! You always make me feel flawless and like myself! Thank you”

If you haven’t been following along, Dior named American actress, model, and activist Yara a Global Brand Ambassador in summer 2021. Yara joined the fashion powerhouse ambassador roster alongside many A-listers including BLACKPINK’s Jisoo and Anya Taylor-Joy. And it is no secret that 21-year-old Yara is an established Dior fan. Her latest girl-next-Dior moment? Her 2021 Met Gala look — a one-of-a-kind embroidered, tulle gown created by the Dior team in honor of trailblazer, Josephine Baker. 

Fittingly, Yara already has a long list of awards and accolades. Yet, she still delivers a raw reaction to even her own new beauty campaign with Dior — “that surreal moment when you’re scrolling on instagram and see that your makeup campaign just dropped” with the mind-blown emoji. And we too, can rejoice, for 2022 already features beauty and sisterhood!

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