Selena Gomez is a proud advocate for mental health — and in 2022, she’ll be taking her advocacy a step further by launching her own media platform devoted to the cause.
The platform, called Wondermind, will be an online space that fosters community around mental health and provides tools and resources for those hoping to strengthen their “mental fitness,” with “no judgment, just progress.”
“To us, mental fitness means creating a routine; working through your feelings to better understand your mind,” the Wondermind site reads. “It means committing to a daily practice, even when you feel out of your comfort zone (which shows it’s working!).”
Wondermind is a collaboration between Selena, her mother Mandy Teefey, and founder and CEO of The Newsette, Daniella Pierson. All three women have experienced mental health struggles, and recognized a digital void — there was no media platform that supported or encouraged people as they worked through their mental wellbeing.
“I’m so excited about Wondermind, because I want there to be a place of people coming together and understanding that they’re not alone,” Selena says in the Wondermind welcome video.
One of the central missions of Wondermind is to end the stigma around mental health and mental illness, and to celebrate the courage of vulnerability. The “mental fitness ecosystem” will provide daily exercises designed to strengthen one’s mental health, produce a wide variety of digital content — video, daily on-site content, a podcast — and create physical products such as a journal and an hourglass intended to nourish one’s focus and creativity.
“Your mind is truly like a muscle, and to work on it every single day, it does require content and tools, and we’re so happy to deliver that to you all,” Wondermind co-founder Daniella Pierson adds in the welcome video.